Mariana Morales Ch
Founder & Creative Director
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United Kingdom
A Bit About Me
I work across brand identity, book cover design, visual direction, digital presence and original art. My work is shaped by the way I observe colour, structure, mood, symbolism and the small visual details that influence how people understand a message before they read a word.
Arithra Studio began from a simple idea: design should not only look attractive, it should also communicate with purpose. Whether I am creating a book cover, shaping a brand identity, developing website visuals or building a portfolio asset, my focus is always on clarity, coherence and visual impact.
Before creating Arithra Studio, I developed a wide body of visual work through The Arithra Path, including book covers, article covers, digital product visuals, platform graphics and brand-led imagery. That experience helped me understand how strong visual identity can support publishing, storytelling, business presence and audience trust.
I now use that experience to help authors, creators, small businesses, consultants and independent professionals create visuals that feel credible, distinctive and ready to be seen.
Alongside design work, I also create original artwork. This personal practice keeps the studio connected to colour, emotion, memory and experimentation, while the design side gives that creative perception a clear professional structure.
Work Experience
Since 2000
My creative experience has developed through a combination of independent publishing, brand development, visual design, digital content creation and original artwork.
Through The Arithra Path, I have created a growing body of publishing visuals, including book covers, article covers, digital product graphics, Substack assets, promotional images, logo concepts and brand-led visual systems. This work has strengthened my experience in cover design, editorial presentation, typography, visual storytelling and building coherence across multiple creative assets.
I have also worked on professional brand development projects, including website design, CV presentation, LinkedIn profile improvement and digital presence design for consultancy and personal brand projects. These projects have helped me develop a practical understanding of how design supports credibility, trust and professional positioning.
Alongside client and concept work, I create original artwork through colour, symbolism, composition and visual exploration. This personal art practice supports my design work by keeping the studio visually distinctive, emotionally aware and creatively flexible.
Arithra Studio brings these experiences together: publishing design, brand identity, digital presence, visual direction and original art-led design.