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Northline Advisory, Professional Consultancy Brand Identity
Project type
Concept Brand Identity & Consultancy Branding
Date
April 2026
Location
Concept Project, United Kingdom
Northline Advisory is a self-initiated concept brand created to explore visual identity design for the professional consultancy sector. The project was developed to show how a consultancy brand can feel clean, strategic, modern and trustworthy while still having a distinctive visual presence.
The identity was designed for a fictional advisory firm specialising in strategy, project delivery, PMO support, transformation and business operations. The visual direction focuses on structure, clarity, precision and credibility, using a restrained corporate palette, clean typography, strong layout systems and polished digital applications.
The project includes a primary logo, secondary logo mark, colour palette, typography direction, website header, LinkedIn banner, business card and consultancy service sheet. Together, these elements demonstrate how a professional services brand can build trust across digital platforms, client-facing documents and business development materials.
Project scope: brand identity, logo design, consultancy branding, website header design, LinkedIn banner design, business card design, service sheet design, colour palette, typography direction and visual system development.