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Stillpoint Practice, Wellness & Therapy Brand Identity
Project type
Concept Wellness Brand Identity & Visual Direction
Date
2026
Location
Concept Project, United Kingdom
Stillpoint Practice is a self-initiated wellness and therapy brand concept created to explore calm, grounded and premium visual identity design for human-centred services.
The project was designed for a fictional therapy, coaching or wellbeing practice that needed to feel professional, trustworthy and emotionally safe without becoming overly spiritual or generic. The visual direction focuses on quiet confidence, soft structure, warm neutrality, clear typography and subtle organic details.
The concept includes a primary logo, brand board, colour palette, typography direction, appointment card, website hero and social media template. Together, these elements demonstrate how a wellness brand can communicate care, clarity and credibility across client-facing touchpoints while maintaining a refined and commercially polished presence.
Project scope: wellness branding, therapy brand identity, coaching brand design, logo design, appointment card design, website hero design, social media template, colour palette, typography direction and visual system development.